Zainab Abbas Salami is the Co-founder and Executive Director of Mswitch, a creative media and communications firm based in Abuja, Nigeria. With over a decade of experience in project management, communications, and video production, she has collaborated with major organizations such as the British Council, the European Union, and USAID. She holds a postgraduate degree in Global Human Resource Management from the University of Liverpool and a Bachelor of Science in Biology from Usmanu Danfodiyo University, Sokoto.

At Mswitch, Zainab leads strategic communications, content creation, and documentary production, overseeing impactful projects like the FCDO-funded Partnership for Learning for All in Nigeria (PLANE). Under her leadership, Mswitch has been instrumental in producing high-quality media content, including the romantic comedy Love, Lust and Other Things, which features renowned Nigerian actors. Passionate about storytelling and media for social impact, Zainab continues to push the boundaries of creative communications, helping brands and organizations effectively engage their audiences.