Federal Ministry of Industry, Trade and Investment
We made it our goal amplify the achievements of the Ministry; allow its excellence speak to the Nigerian people through clear communication, engagements and using the right media channels.
We set out to tackle this project using a four-pronged approach that all centered around the campaign slogan – Un Senegal Pour Tous (A Senegal for All) – we created to deal with the lack of coherent messaging.
Designed and executed a communication strategy that softened the client’s image that enabled engagement with him and his policies. Central to this communication strategy was the creation of powerful messaging material for the campaign, that led to the candidate securing victory at his third attempt at the polls.