The Role of Governance Communication Agency in Nigeria
Communication is an indispensable tool for every facet of life. It is an important management function that closes the gap between individuals and groups by creating a flow of information. In governance, communication ensures accountability, transparency and responsiveness. Taking a close look at Nigerian governance, it is not difficult to see that there is a gaping hole in terms of communication between the government and her people. Rarely are citizens consulted in the making of policies and roll out of initiatives which has fostered the negative mindset that the government is not for the people, a contrast to the basic precondition for democracy.
To bridge this gap, there is a need for the engagement of governance communication agencies/firms in Nigeria. These agencies/firms handle the task of strategic government relations and communication. Their roles include but aren’t limited to:
- Government relations
- Crisis management
- Strategic communication
- Citizen engagement
- Policy development and implementations
These governance communication agencies in Lagos and across Nigeria amplify details through strategic and smart use of digital and traditional media, creating a stable, clear line of communication between the government and her citizens.
The role of communication in helping citizens to make demands on their governments and to influence decision-making cannot be overemphasized. True democracy is for the people and ‘by’ the people. It cannot be ‘by’ the people is there is no form of communication.