Bola Atta stands as a prominent figure in Nigeria’s media and marketing landscape, renowned for her significant contributions to the success of REDTV as its Executive Producer since 2015. Her versatile role extends to United Bank Africa (UBA), where she holds key positions as CEO of its Foundation and Group Director for Marketing & Corporate Communications. Notably, Atta’s leadership spans into the entertainment sphere as she spearheads Africa’s Next Top Model (ANTMafrica), showcasing her diverse talents and entrepreneurial spirit.

With a career spanning over two decades, Atta has garnered widespread recognition for her impactful work. She has been honored with prestigious accolades, including listings among the top 40 Nigerians under 40 and the 100 most influential women in Nigeria. Additionally, she has been acclaimed as the Best Marketing Professional in West Africa, a testament to her exceptional leadership and strategic acumen.

During her tenure at M-Net West Africa, Atta played a pivotal role in advocating for channels dedicated to Nigerian cinema, which led to the establishment of ‘Africa Magic,’ a platform that has become a cornerstone of African entertainment and contributed significantly to the growth of the industry.

Atta’s academic background further underscores her expertise and dedication to excellence. She holds a bachelor’s degree in Economics from the University of Sussex and an MBA specializing in Marketing from Duquesne University, providing her with a strong foundation for her successful career in media, marketing, and entertainment.

Bola Atta’s remarkable achievements, coupled with her commitment to innovation and excellence, position her as a trailblazer in Nigeria’s media and marketing landscape. Her visionary leadership and unwavering dedication continue to shape the industry and inspire aspiring professionals across the continent.