Affiong Williams is a distinguished Nigerian entrepreneur hailing from Cross River State, recognized for her visionary leadership in agribusiness as the founder and CEO of Reel Fruit, a Nigerian company specializing in processing and distributing locally grown fruits. Her marriage to Tayo Oviosu, CEO of Paga, further exemplifies her involvement in Nigeria’s dynamic entrepreneurial landscape.

Williams earned her undergraduate degree in physiology and psychology from the University of Witwatersrand, South Africa, laying the foundation for her multidisciplinary approach to business. She augmented her academic qualifications with a postgraduate diploma in business management from the same institution, enhancing her understanding of strategic management and business operations. In 2018, she further enriched her expertise through participation in the Seed Transformation Program at Stanford Graduate School of Business, a testament to her commitment to continuous learning and professional development.

Prior to venturing into entrepreneurship, Williams demonstrated her exceptional leadership capabilities during her tenure at Endeavour South Africa, where she served in various capacities, ultimately ascending to the role of Portfolio Manager. Her experience at Endeavour equipped her with invaluable insights into business development and investment strategy, laying the groundwork for her future entrepreneurial endeavors.

Returning to Nigeria in 2012, Williams embarked on her entrepreneurial journey with the founding of Reel Fruit, a venture aimed at addressing the need for healthy, locally sourced snacks in the Nigerian market. Through Reel Fruit, she has made significant contributions to Nigeria’s agribusiness sector, championing sustainability and supporting local farmers while providing consumers with nutritious and delicious snack options.

Affiong Williams’ entrepreneurial acumen and dedication to promoting local agriculture have earned her recognition as a visionary leader in Nigeria’s business community. Her strategic foresight and commitment to excellence continue to drive the growth and success of Reel Fruit, establishing her as a prominent figure in the country’s agribusiness sector.