Designed and executed a communication strategy that softened the client’s image that enabled engagement with him and his policies. Central to this communication strategy was the creation of powerful messaging material for the campaign, that led to the candidate securing victory at his third attempt at the polls.
Playing an important role in creating the movement that carried the former military head of state to a victory at democratic elections at the 4th attempt, through handling of his campaign communication. An array of compelling data was gathered, developed, and deployed in engaging ways that re-introduced the candidate to the electorate, showcased him as a credible alternative, and aided his success.
Aided his efforts to engage with young people during his successful presidential campaign in 2011, by deploying outdoor, print and electronic media campaigns focused on that demographic.
Consulted for the Coordinating Minister for the Economy and Minister of Finance on crisis communication, Image Management, Digital Media and General Media Relations in her second spell in the job.
Federal Ministry of Finance
We partnered with the ministry through the first cycle lifespan of designing, launching and executing the acclaimed YouWIN! (Youth with Enterprise and Innovation) programme, providing access to markets and funds for young entrepreneurs. That project was, and continues to be a highlight of the Goodluck Jonathan administration and the finance ministry.
Federal Ministry of Youth Development
We developed the Drive The Future Nigeria agenda that delivered a combined strategy for the ministries of Youth Development, Communication Technology and Finance as focused on the youth.
We also set up the digital strategy for the ministry, including the launch of its social media accounts and managed the launch phase.
Finally, we developed and delivered a communication strategy plan for the minister and ministry.
Rivers State Government
Organised events for the Rivers State governor and 2-time leader of the Nigerian Governors’ Forum to interact with young people and give account of his time in office. Also handled digital media.
Cross River State